Last week I had the pleasure of attending the launch of Aura, the latest Mugler fragrance at an unconventional venue with a lush rainforest theme. Aura is an ode to the woman, in the same way that Angel, Alien and Womanity were. It is also Thierry Mugler’s intoxicating ode to nature. Expect the intense fusion of contrasts as it walks you through the rain-kissed tropical green notes; a potent concoction of sharp mint and bright citrus notes, with a powdery vanilla floral heart. Aura is instinct, harmony and healing, all interconnected.
Mugler is known for his creative fragrance bottle designs and Aura epitomises this. The deep emerald-green bottle is a stunning work of art. The chiseled glass is shaped into a heart, topped with an iconic metal “M”.
Instinctive Heart: Tiger Liana
Botanical Heart: Rhubarb Leaf and Orange Blossom Absolute
Animal Heart: Bourbon Vanilla Absolute and Wolfwood
Aura by Mugler has no classical division of notes into head, heart and base notes. The scent is dark green and dense like the forest, more like the woods at night. The opening is distinct (as with all Mugler fragrances). It opens with misty green, citrus notes. The orange blossom unfolds with time with hints of tart rhubarb, paired with contrasting wood notes. Wolfwood and Tiger Liana are two experimental notes recently discovered by Firmenich (which admittedly, are notes that I have never heard of) but are described as “botanical, animalic and smoky”.
Tiger Liana alleges to be a smoky sugared almond note, but it’s hard to pick out the note in the first hour or so. It’s almost impossible to ignore the dominant menthol note, with a haze of smoke, which gathers intensity in the dry down. In the end, the fragrance becomes strikingly familiar to Alien, with nuances of spicy vanilla, amber and woody dry down.
I have tested this both on the paper blotter and on my wrist. Aura will not be everybody’s darling. It is a scent that will catch you unprepared and create a magical aura of “botanical meets animal”. It is a scent that will tap into your own instinct, but to enjoy this scent, you may need to step out of your comfort zone and experiment with the notes.
Aura has 12 hour longevity and moderate sillage.
This latest Mugler eau de parfum is available in 30ml, 50ml and 90ml refillable sprays, 100ml refills.