In an unexpected turn of events, the German footwear brand, Birkenstock, took the industry by a storm with its latest announcement. The brand which was best known for its cork sandals and comfortable designs has now plunged into the world of beauty and skin care. Last week during a private media event, Birkenstock unveiled its all-new natural skincare line and showcased the first four products that are made available for the UAE market.
Not surprisingly though, the first products to hit our shelves this season are dedicated to foot care. After all, who would know this better than a brand that has been associated with footwear for over 240 years! Although the main event highlighted the foot care range of Birkenstock, I was hyped up after learning that their actual skin care line extends well-beyond just happy feet. Yes, we’re talking serums, cleansers, moisturizers and even face oils.
As it turns out, the collection will be packaged in ranges and targeted to specific skin concerns.
Birkenstock All-New Natural Skincare Line: What makes it special?
The entire collection will be all-natural, environmentally friendly, vegan, and will contain suberin. This is an anti-aging ingredient that is found in cork oak. Yup, that’s the same material that lines your Birkenstock sandals and gives it its classic clunky appearance.
Aside from anti-aging properties, suberin also helps reduce skin redness, stimulates collagen formation, and is effective against free radicals. The company wrote on its website.
And of course, it would contain many other botanical extracts, depending on specific skin concerns and preferences. This may include, but is not limited to: aloe vera, argan oil, avocado, calendula, moringa, ginger, peppermint, elderberry, grape seed and hyaluronic acid.
Also, the skin care line will stand committed to the brand’s sustainability ethos that bolsters the use of renewable resources, recyclable materials, and social responsibility components. And to the seal the deal, the line is paraben-free, cruelty-free and 100% vegan.
Here’s our low down on what to expect from Birkenstock all-new natural skin care line
Birkenstock Natural Comfort Nourishing Leg and Foot Oil
Formulated with anti-oxidant rich components such as evening primrose, babassu, sesame and coconut; this nourishing oil creates a soothing base that sinks in instantly.
In addition, the cork oak extract and elderberry seed oil helps strengthen the natural barrier of your skin and reduce swelling.
Birkenstock Natural Comfort Cooling Foot Cream
Refresh your tired legs after a long day at work with the cooling rush of menthol. Of course, there’s more to this goodness. It also contains almond and argan oil, as well as cork oak extract to nourish your tired legs.
Birkenstock Moisturizing Foot Balm
A moisturizing foot cream that combines the goodness of avocado oil, argan oil and squalene with cork oak extract. Upon application, it quickly absorbs and leaves your skin feeling soft and supple.
What are your thoughts on this? Are you excited about Birkenstock’s new skin care venture? Do let us know!