Aussie Brand Sukin Launches in Dubai

An average woman applies an estimate of 168 chemicals on her body each day. While some of these chemicals are completely harmless, others may cause endocrine disruptions (including parabens, BPAs, xenoestrogens, phthalates and pesticides), some have potential carcinogenic activity (such as triclosan, ethanolamines, benzene, formaldehyde and formaldehyde donors) and neurotoxin effects (methoxyethanol). Again, most of these ingredients are not reviewed independently on each product label before it hits your local store shelves.

So what are the main consequences on my skin?

When you think about the number of products one uses during the day, from shampoo to lotion, face toners, moisturizers and hand cream – the demand for skincare and personal care products are increasing markedly and we only expect it to further rise over the coming years.

The worrying aspect would then be:

If I’m layering on several products throughout the day, what is the extent of exposure that my body is subjected to? Unfortunately, there’s no telling. With each product you could inadvertently be stemming up a build-up of toxic or potentially irritating ingredients. To minimize this, we’ve all heard the switch to green beauty. Personally, I try to integrate as much natural and organic skincare into my routine as I can, and have always supported such brands and concepts. You can read about Green Chic, an exclusive green-beauty online store, here.

As much as I love trying out the newest releases and staying updated with the top international brands, there are only a few truly gets you excited. Interestingly, my sister is a fan of the eco-friendly Aussie brand Sukin, which is one of the skincare brands she has been using ever since she’s moved to Australia.

Australian Pioneers in Natural Skincare

It’s no surprise that Australia and New Zealand are home to so many incredible green beauty brands given their passionate commitment to environmental conservation, their eco-friendly ethos, and their diverse, but inherently sustainable skin-loving ingredients.

Australia leads the natural beauty market with some exceptional high-end brands such as Jurlique, A’kin, Aesop, Stem Organics, Lanolips, Edible Beauty Australia, Jojoba Company, Grown Alchemist and Sukin among many others. And over the last few years, the Middle Eastern and Asian beauty industry is noticing a shift in favour of natural and organic skincare concept, and we’ve seen many new brands emerging in the market.

Sukin New Launch UAE

Sukin is one such company. Founded in Melbourne by siblings Simon O’Connor and Alison Goodger, it is one of Australia’s favourite natural skin care brands due to its high quality, affordable pricing, all natural, vegan and cruelty-free formulations.

The products are made with botanical extracts, which include rosehip oil, kale, spirulina, argan oil, acai and goji berry to name a few, and essential oils to target a number of skin issues and concerns.

Sukin UAE Launch

Last week I was invited to attend its launch here in the Emirates, and had a chance to meet with the brand’s representative in the UAE market, Sarah Jordan over a cup of coffee. What makes Sukin a special addition to the green-niche market is that the brand is certified 100% Carbon Neutral, Cruelty Free, and Vegan for many years and all formulations are biodegradable. We’re already impressed!

Sukin UAE

After trialling some of the products at the launch, I must say it felt nice on the skin, the texture goes on smoothly and it smells great. I can’t wait to introduce their cleanser and the rose hip oil into my skincare routine, and I’ll have you posted with updates. But for now, if you’re in the market for an affordable line of basic natural skincare products, I would recommend you try Sukin.

You can find the complete range at your nearest Life Pharmacy, including their Super Greens, Balancing and Signature ranges.

Sahar x

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