A new British brand is making waves in the beauty industry with the launch of its Argan-based anti-aging range. We’re happy to announce that ‘Argan Liquid Gold’ has officially made its way to the Middle East.
May Hamid, founder of Argan Liquid Gold has created a collection of skincare products made with organic Argan oil and 24K gold. Hailing from Morocco, Argan oil has long been a favourite among Middle Easterners for its impressive skin, hair and nail nourishing properties. Not only does Argan oil act as an effective moisturiser, it can also give skin a youthful glow and restore its elasticity. When used persistently, it leaves skin feeling plumper and softer.
Yesterday I attended the launch event and was delighted to meet May herself. It was an informal interview, more like a friendly chat with other beauty editors joining in and sharing their experiences. May said: The key to making skincare a priority lies in its approach. Make it a ritual. It’s all about bringing attention back to yourself, relish in the process and turn it into “me-time”.
This resonates with me on so many levels. Your skincare routine need not be a fancy one or one that involves high-tech gadgets or countless serums. Just make sure you get the basics right. It should include cleansing, repairing, protecting – and follow what works best for you.
- The brand uses 100% organic Argan oil in all its products and the company is also fair trade registered.
- The formula includes a combination of Argan oil with additional anti-aging ingredients to facilitate stronger results.
- The Argan range is packaged in black opaque glass bottles to preserve freshness and potency.
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